Aethir’s cloud streaming technology is revolutionizing the gaming industry by slashing user acquisition costs and boosting player engagement. Partnering with SuperScale, Aethir offers developers a powerful alternative to the traditional app store model.
Aethir, a cloud gaming infrastructure provider, has teamed up with user acquisition experts SuperScale to tackle the escalating costs of acquiring new players. Their joint case study demonstrates how Aethir’s decentralized cloud technology can lower expenses and enhance engagement, giving studios a fresh path beyond app store reliance.
Gaming studios face mounting challenges: 30% app store fees, rising infrastructure costs, and inefficient user conversion due to lengthy downloads. Aethir’s solution leverages decentralized GPU cloud infrastructure, utilizing underused GPU resources swapped for Web3 tokens. This enables direct game publishing, bypassing costly intermediaries.
Paul Thind, Aethir’s Chief Revenue Officer, highlights the financial strain on studios from app store commissions and marketing budgets. Aethir’s platform offers direct-to-consumer distribution via web streaming, letting players access games instantly through links or ads. By integrating Progressive Web Apps (PWAs), it cuts costs and boosts retention with a seamless experience.
SuperScale’s case study validates Aethir’s impact using the mobile game Tiny Tower. Conducted in two phases, the study tested how cloud-based instant play affects engagement and performance, offering hard data on its benefits.
In Phase 1, SuperScale ran A/B/C tests with three options: traditional app downloads, Instant Play, and Stream Now. Results showed Stream Now outperforming downloads with a 35% higher click-through rate (CTR) and a 45% higher conversion rate. Notably, 43% more users preferred instant play when available.
Phase 2 compared app downloads to Aethir’s streaming for Tiny Tower. The streaming group saw a 143% increase in preference over app stores, with D7 ROAS up by 75% and average revenue per user soaring 93%. Engagement also spiked: session counts rose 77%, session length grew 26%, and retention improved—60% on day one and 80% on day seven.
Aethir and SuperScale argue this model benefits diverse gaming sectors, especially live service games, MMOs, and developers in emerging markets where hardware limits access. By skipping app stores, studios can explore direct microtransactions, subscriptions, or ad-based monetization without platform fees, running games across PCs, phones, and smart TVs with one codebase.
As financial pressures mount, Aethir’s decentralized infrastructure offers a lifeline for studios seeking cost-effective growth. The SuperScale case study provides early proof that cloud gaming could redefine how developers reach players, reduce dependency on centralized platforms, and thrive in a shifting digital landscape.
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